James

Do your customers want your product?

Nobody buys what they don’t want. If you’re sure you have a good product, you have to convince people it’s worth their time and money.

Merry Christmas to all!

It’s nearly the end of 2020. I think I speak for everybody when I say that’s a relief! What’s coming up in 2021?

Perfect Pronunciation

Learners worry too much about pronouncing perfectly, but perfection is never the goal of communication. Understanding is what you need.

Are you too different?

In a mostly homogenous society, novelty and difference can be challenging. So, make it feel familiar to help people understand.