Do your customers want your product?

Nobody buys what they don’t want. If you’re sure you have a good product, you have to convince people it’s worth their time and money.

Merry Christmas to all!

It’s nearly the end of 2020. I think I speak for everybody when I say that’s a relief! What’s coming up in 2021?

Perfect Pronunciation

Learners worry too much about pronouncing perfectly, but perfection is never the goal of communication. Understanding is what you need.

Are you too different?

In a mostly homogenous society, novelty and difference can be challenging. So, make it feel familiar to help people understand.

I’m now based in Joensuu

In September, I moved from Helsinki in the south to Joensuu in eastern Finland, but otherwise nothing has changed.

What is an entrepreneur?

When you say you’re an entrepreneur, many people automatically think you’re a millionaire. Yet most make a modest living.

Avoid bad language teachers

Some incompetent trainers have been advertising poor-quality teaching on social media. Here’s how to identify and avoid them.

Stop the nonsense on LinkedIn

LinkedIn is a popular business social networking site. How can you get people to stay on your profile page and see what you’re about?

Don’t swear!

Cursing might sound cool in movies, and it might draw laughs when you tell a joke, but nobody will take you seriously if you talk like that at work.

Coronavirus for entrepreneurs

Helping migrant entrepreneurs in Finland survive the coronavirus pandemic and get ready for the other side.