Do your customers want your product?

Nobody buys what they don’t want. If you’re sure you have a good product, you have to convince people it’s worth their time and money.

Are you too different?

In a mostly homogenous society, novelty and difference can be challenging. So, make it feel familiar to help people understand.

What is an entrepreneur?

When you say you’re an entrepreneur, many people automatically think you’re a millionaire. Yet most make a modest living.